Crawford retained much of the building's original brick walls and timber beams. "Without those great bones, it would have been impossible to create the mix of amazing modern furniture and amazing vintage pieces." She also explained that her design was predominantly driven by an emotional reading of the Soho House clientele. "It's a happy, sexy place. You can have fun—but also do quite serious business."
The hotel rooms feel more like lofts than the usual hotel accommodations. Crawford created studies in contrast, energetic juxtapositions of ornate oversize French marriage beds, vintage armoires, modernist sofas by Piero Lissoni, and freestanding concrete tubs by Boffi.